Digital Marketing

What is E-Marketing?

e-Marketing is still a controversial subject to talk about it because no one was able, the various theories that unify them, but there is something on which there is no doubt – that e-marketing in the form of various techniques had to sell their company of Pioneer products via the Internet in the early 90′s used.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: E-marketing (email marketing).

There are several definitions of e-marketing is the easiest and shortest made by sceat Note: E-Marketing is Marketing uses the Internet as a media event. A working definition is that a group of specialists Cisco: E-Marketing is the sum of all activities of a company will be found on the Internet to win, to win customers and keep them.

E-Marketing Strategy

E-marketing strategy is usually to and founded on the principles that the traditional offline marketing – the famous 4 P (Product – Price – Promotion – Positioning) that govern the classical marketing mix form. Add the extra 3 P (People – Processes – Proof) and you have the whole extended Marketing mix.

Until then, no longer differentiating aspects of e-marketing traditional marketing done offline: The extended marketing mix (4 3 P) under the Patent built concept of “transactions” and its components, transactional functions defined by the paradigm of the Exchange. What makes e-Marketing its uniqueness is a series of specific functions, relational features that can be synthesized into the formula 3S 2P 2C: Personalization, Privacy, Customer Service, Community, site conditions, safety, promotion of sales.

These 7 functions of the rate of e-marketing at the base of e-marketing strategy and have a moderating character, unlike the traditional marketing mix, which includes only the functions of the position. Moderation Features of e-marketing, the quality of moderate, all functions of the position of the train (the classic 4 P) and one to the other.

1st Personalization

The fundamental concept of personalization in the context of e-marketing mix is the need to recognize and identify a client, build relationships (relationships that are established is a fundamental objective of Marketing). It is essential to be able to identify our customers on an individual level and gather all possible information about them to know our market and able, custom, personalized design products and services.

For example, a cookie strategically be on the grounds of the visitor’s computer and saved us valuable information concerning the access speed available: in consequence, if we the visitors with a slow connection (such as dial-up, white), we offer a small change in the volume of our website, with reduced graphic content and no multimedia or flash applications. This facilitates our customers’ experience on our site and will from leaving the site on why it takes too long to prevent the pages loaded.

The personalization can be applied to each element of the marketing mix, so it is a function of the moderator.

2nd Privacy

Privacy is an element of the mix very much connected with the previous one – personalization. When we collect and store information about our current and potential customers (that is, if we perform the personalization part of the e-Marketing mix) a crucial question as to how this information is used and by whom. An important task in order to implement an e-marketing strategy is to create and develop a policy on procedures for accessing the information.

It is a duty and a necessity for each year, awareness on all aspects of data protection considered, as long as data are collected and stored data about individuals.

Data protection is even more important when the dosage e-marketing, there are many regulations and legal aspects relating to the collection and use to verify this information.

3rd Customer Service

Customer service is one of the activities required and necessary between the required support functions in transactional situations.

We will connect to the appearance of the customer service processes to the inclusion of the time “parameter in transactions. In the transition from the perspective of the situation for a relationship, and e-marketing mainly based on a relational perspective is based, saw the market is somehow given the support and assistance at a level not forced in time, continuously over time.

For these reasons, we should consider the role of Customer Service (to the fullest and largest definition) as an indispensable function in the e-marketing mix.

As one can easily understand the service (or assistance, you may want) on any item in the classic 4 P, which declared its moderation carried out.

4th Community

We all agree that e-marketing is the existence of this impressive network, the Internet is limited. The mere existence of such a network implies that individuals and groups to interact eventually. A group of interacting units in a common goal is what we call a “community” and we will soon see why it is of absolute importance to participate, be part of a community.

Metcalf Law (named after Robert Metcalf) states that the value of a network by the number of components is given, more precisely, the value of a network equals the square of the number of components. We can apply this simple law to communities, because they are in a network: We conclude that the value of a community increases with the number of members. It is the power of communities, we must be part of it.

Customers or business partners as part of a community in which they interact (either independent or influenced by the marketer) can be viewed – and thus to develop a community is a task for any company, even if it is not always an essential element.

answer interactions between members of this community all the other features of e-marketing, it can, among other functions of dimensions.

5th Location

We have seen and agreed that e-Marketing interactions take place, on a digital medium – the Internet. But such interactions and relations also need a good location available anytime, anywhere – a digital location for digital interactions.

Such a situation is what we call “location”, the most common name for them. Now is the time to mention that the “Site” is a form of “site” and should not be confused or synonymous. The site “can take other forms, such as a Palm Pilot or other handheld devices, for example.

This town, accessible by all sorts of digital technologies is moderating all other functions of e-marketing – it is then a function of the moderator.

6th Security

The “safety” feature turned out to have be made via the Internet as a core function of e-marketing activities once started.

What we must keep in mind that the marketer the following two questions on safety:

- Security of transactions on our website where we take all possible precautions that third parties not in a position to a part of a development, the operation of the access;

- Security of data collected and stored on our customers and visitors.

A marketing agent will honestly consider these possible causes of further trouble and have to work with you to formulate the company be able to Ministry convincing (and true, honest!) Messages to customers that their personal information is protected from unauthorized eyes.

7th Sales Promotion

At least but not least, we have examined, sales promotion, when we build an e-marketing strategy. Sales are widely used in traditional marketing as well, we all know, uses, and is an excellent efficient strategy for immediate sale targets in terms of volume to achieve.

This function is based on the distributor’s ability to think creatively: a lot of work and inspiration is needed to identify new opportunities and new approaches for developing an effective marketing plan.

On the other side, the marketer constantly on the latest Internet technologies and applications so that they can fully use it.

As a result we have seen e-marketing means to incorporate new dimensions, which are inherited only from the traditional marketing. These dimensions around the concept of relational functions revolve, and they are a must in every e-marketing strategy will be integrated to be effective and achieve results.