Digital Marketing

Outsource your marketing and advertisement risks.

The emerging mediums

Risk-free Full Cycle Digital Marketing During a Recession

Offset printing is considered the grand father of all printing processes. In order to help you decide whether you want to print your materials in offset or in digital, here are the pros and cons of using digital printing:1.; Printing thru the digital method is definitely cheaper than offset printing when it comes to short run prints. On bulk orders however, offset printing is still king. As I have said earlier, printing thru the digital process does not require mechanical processes that add to the production cost. Printing digitally uses direct to printer technology that allows them to print your materials in short run and print them at very cost effective rates. However, plates are necessary to create large number of prints as such, when you order in bulk and you need your prints at a fast turn around time, offset printing should be your choice.2.; Both printing technologies offer full color printing process. However, unless you plan to print in short run, offset printing is still the best option that you can have. Digital printing allows you to by pass all mechanical processes and lets you print your materials at very fast turn arounds.4.; Digital prints and printing is still in its infancy stage and many design options are still not available thru digital means. Processes like embossed printing, stamping, special custom folding and stapling are processes that can’t be done through digital means – YET.